Practice Areas

A trademark is a symbol, word, slogan, or packaging that signifies you as the source of goods or services.  In fact, your brand may be your single most valuable business asset—if it is properly managed. We help clients build their business identity, grow their product or service recognition and protect their image against infringers through strong trademark protection.

ZarleyConley is proud to have helped so many build their brands through comprehensive trademark protection, including protecting marks internationally. We want to help your name become well-known and remain yours alone.

Partners in protection

To obtain the full protection of trademark law, we can help you develop your brand and apply for and secure marks in the U.S. and any other countries in which you do business. Once approved, we’ll be there to make sure your trademark is maintained so your protection lasts.

When do I need a trademark?

Trademarks work great to protect the name of your company, logo or a catchphrase. Before you even begin to build the integrity of your business on a particular mark, you should begin the process of seeking trademark advice. This ensures that your brand is free and clear of other trademarks that could cause issues down the road. If you have selected your trademark or started using the trademark, it is all the more important to secure your trademark’s protection against competitors.

The exclusive legal right to publish, perform, film or record literary, artistic or musical material.

A lot of effort goes into your creative works, and that effort deserves the highest degree of protection. All original works of art or authorship can be protected by a copyright. We have obtained hundreds and can make sure your creation is protected internationally if desired. If you created it, we can help you protect it.

Making sure it’s right

While copyright arises automatically the minute your original work is fixed in a tangible medium, this is only the beginning.  We know how to obtain the strongest copyrights because we’ve done it before and we can build the best case for your copyright to be accepted and registered.

Your specific way of conducting business can provide a competitive advantage. In fact, a company’s trade secrets can be its most valuable intellectual property.  Unlike other forms of intellectual property, trade secrets are not registered, so protection is obtained largely through sound policies and procedures.  You need a partner to establish and maintain the things that set you apart from your competitors.

ZarleyConley can be that partner, providing expert counseling and the necessary measures to keep your proprietary information secure, including nondisclosure agreements, employee or corporate policies and noncompete agreements.

The Benefits of Trade Secrets

Instead of obtaining patent protection, it may be advisable to maintain your competitive edge by protecting your trade secrets. Trade secrets are flexible because they can be anything confidential having proprietary value—even something that would not be protected through other means.

The requirements of a trade secret are relatively simple and straightforward. We can help you maintain the trade secrets that keep your business competitive.

A license is permission to exercise a certain privilege that, without such authorization, would constitute an illegal act.

Negotiating a deal can be as valuable to your company as your intellectual property. The art of negotiation requires skill, creativity and a special understanding of intellectual property rights as well as the business strategy at play. Having a knowledgeable and experienced partner like ZarleyConley from the beginning of the process insures valuable results.

Coming to an Agreement

Having a dedicated team in your corner provides peace of mind and security. We have successfully brokered the sale and licensing of numerous patents, trademarks, copyrights and other IP rights and can do the same for you

When do I need licensing?

If you are starting a new business or expanding your current one, you might want a license agreement between the intellectual property owner and any others who are authorized to use the IP rights.

Intellectual property rights are enforceable only through litigation or the threat of it.  When confronted with litigation issues, you need a partner who can advise you and protect your interests. With expertise and a singular focus on all areas of IP litigation, including patents, trademarks, copyrights, trade secrets, unfair competition, cybersquatting and other related matters, we’ll research all options and alternatives to make sure you develop a strategic plan for the entire process.

When do I need litigation help

The best way to avoid litigation is to be proactive. Having litigated and resolved hundreds of cases, we know how to prevent problems before they occur. By partnering with us early on, we can reduce or eliminate your exposure.

However, if you feel that your intellectual property rights have been infringed or damaged,  litigation may be needed to restore what’s yours. This is also the case if you have been accused of the same. We know how to walk you through the process to obtain a satisfactory result.